Having your own domain name makes your blog stand out and look more professional. It brands and represents your blog.
It is one of the things people recognise, and a very important factor in the success of your blog. Naming your blog correctly is vital in having a successful blog.
When choosing a domain name think long-term. Spend some time researching the possibilities and make sure to choose the domain name that fits.
The last thing you want is make a bad decision and after some time want to change the domain name. That will negatively affect what you have built in terms of search engines and branding.
Your domain should be…
- Unique
- Catchy
- Easy to remember
- Short
- Simple (one word, no hyphens)
- Easy to spell
Use keywords in the domain name
Some bloggers make the mistake in using their own name as the domain name. It can work if you are a celebrity but if you have to establish a brand from scratch, you should have keywords in the domain name.
Keywords make your domain name relevant to your business, to the topic and content of your blog. Keywords express what the blog is about, they spell out benefits to the potential visitor.
Keywords help the domain rank and get traffic from search engines. Most of my search engine traffic comes from keywords and keyword phrases closely related to my domain name.
If possible try to overlap your keywords in your domain name. It is possible to make it very natural and connect several keyword phrases together in one domain name.
